AI-generated slop is flooding marketing and advertising, and the pressure to “just use AI” keeps growing. So how do you decide where AI belongs in your brand-building work, and where it doesn’t?

Join Shift Collaborative partners Cynthia Closkey and Sarah Mayer for a candid, no-fluff conversation about what thoughtful AI use looks like in practice. You’ll leave with a clear framework you can apply to your own marketing decisions.

What You’ll Learn

In this virtual session, Sarah and Cynthia will cover:

• A decision-making framework for deciding when to use AI in your marketing efforts and when to keep humans firmly in the lead

• A look behind the scenes at how the Shift team uses AI in its own work and operations

• Best practices for getting better results from AI tools

Fee: Free