Join entrepreneurs Tori Mistick, founder of Wear Wag Repeat, and Meesha Gerhart, founder of RedTree Web Design, for a real-world conversation on how generative AI and websites can work together to improve the user experience and website performance. From strategic insights to personal stories, you’ll learn how business owners use AI to clarify their brand, improve content, analyze user data, and make their websites more accessible and work harder, without having a technology background.